As one of the most successful football clubs in the world, Real Madrid has made significant strides in terms of commercial success. The club has partnerships with various brands that have helped to increase its revenue streams.

One of the key partners is Coca-Cola, which has been the official sponsor of Real Madrid since 2014. The partnership has brought in millions of dollars for the club, and it has also helped to promote the brand in Spain. Other major sponsors include Nike, Samsung, and McDonald's.

In addition to these partnerships, Real Madrid has also invested heavily in its own marketing campaigns. The club has created a strong online presence through social media platforms like Instagram and Twitter, where fans can engage with the team and get updates on their latest games.

The impact of these partnerships and marketing campaigns has been significant. According to Forbes, Real Madrid's annual revenue from sponsorship deals was $55 million in 2019. This figure is expected to grow in the coming years as the club continues to invest in its marketing efforts.

Overall, Real Madrid's success in commercial partnerships is a testament to the club's ability to build strong relationships with its sponsors. By leveraging its global brand recognition, the club has been able to generate substantial revenue streams that support its operations and continue to attract top talent to the team.