Real Madrid has announced that it has extended its global sponsorship deal with Coca-Cola for the next four years, extending the partnership until June 2025.

The annual sponsorship value has also increased to €100 million, making Real Madrid one of the most lucrative football clubs in the world when it comes to sponsorship deals.

The extension of the sponsorship deal is part of Real Madrid's ongoing efforts to diversify its revenue streams and reduce its reliance on traditional sources such as television rights and ticket sales.

The new deal will allow Real Madrid to continue to invest in its club, including its training facilities, stadium upgrades, and player recruitment.

The agreement also includes a number of other benefits for Real Madrid, including access to exclusive content, marketing opportunities, and promotional support.

Real Madrid CEO Alfredo Di Stefano said: "We are delighted to extend our sponsorship deal with Coca-Cola and we look forward to working closely with them to further enhance our relationship."

The new deal follows a successful season for Real Madrid, which won La Liga and the Copa del Rey this year. The team also reached the final of the UEFA Champions League, where they lost to Liverpool.

The success of Real Madrid on the pitch has helped to boost its reputation and brand image, making it a highly sought-after sponsor for many businesses.

In conclusion, the extension of Real Madrid's sponsorship deal with Coca-Cola is a significant achievement for the club and its fans. It shows that the club is committed to maintaining its status as one of the leading football clubs in the world and continues to work towards becoming even more successful in the future.